MANILA, Philippines - Aside from television and movie stars, politicians are also turning to popular bands and singers to boost their campaigns this 2010.Among the latest singers to endorse a candidate is pop star Sarah Geronimo, who has endorsed Nacionalista Party standard-bearer Manuel Villar.
Geronimo was tapped to sing Villar's campaign theme "Naging Mahirap," for a reported sum of P20 million. The NP did not confirm the amount paid to Geronimo.
Lakas-Kampi-CMD presidential bet Gilberto "Gibo" Teodoro, meanwhile, has launched new ads featuring popular band Rivermaya, who are seen in the video performing the theme song "Sulong Gibo."
Some bands, however, insist that though they agree to sing campaign jingles or songs for a candidate, that does not automatically mean they are endorsing him or her.
Ely Buendia of the rock band Pupil said that they have been approached by some politicians' handlers to lend some of their songs or to endorse a particular candidate.
However, Buendia, who used to front the seminal 90s said that they will think thoroughly before deciding whom to endorse.
"Right now, we are not endorsing any candidates. First and foremost, banda kami (we are a band). We are musicians and artists. We try to put politics out of the way. We just want to play music," Buendia said.
Meanwhile, the band Hale said they are ready to perform for a candidate whose platform they believe in. "It depends on the candidate. What's their advocacy?," said one of the band's members.
The band SpongeCola, meanwhile, said that they will endorse a candidate if the 'price is right.' Other bands, such as Chichosci, said that they won't allow politicians to ride on their popularity.
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